Risk communication centers on an open, two-way exchange of information and opinion about risk designed to lead to a better understanding and better risk management decisions.
Communication is integrated into the assessment and management process. It is not a process that occurs only after decisions have been made.
There is internal risk communication between risk managers and assessors and external communication with key stakeholders. Internal communication ensures that risks are fully evaluated, understood and managed. External communication takes into account the emotional response to an event; empowers the stakeholders and the public to make informed decisions; and prevents negative behavior and/or encourages constructive responses to a crisis or danger.